The key takeaway is that if for some reason you decide to add an extensive navigation bar in your email, make sure that it is consumable on mobile as well. The only bad thing about this email is the closing sentence: “Please DO NOT reply to this email”. This one from Airbnb features a background image with an overlaid huge BEACH LIFE text (as an image) and some additional (Let’s be honest…) text on the image as well. Updated regularly and full of finest designs. So it’s perfect for designers who live their lives under time pressure and want to get jobs done quickly. Blogger email, 03. That’s why I decided to sum up all my email design expertise using tons of great newsletter examples which will truly inspire you in your next email design project. Keep the design visual but easy to read. I’m curious to know what their open rate is for these newsletters, but I’m pretty sure that it’s well above 25%. If your button is properly sized, has actionable language, has an eye-catching color, you are good to go, but don’t forget it’s easy to A/B test your email CTA, so test variations frequently. If you can’t make them feel anything when they open your email… you lost. Those who want to see your navigation menu can tap on the hamburger and see all your links listed under each other. It’s the easiest solution; I have to admit. Before I jump into the different parts of email design, let me start with an all-time favorite question: It’s a long-debated question, but still worth mentioning, since the web is full of free responsive email newsletters that include Lorem ipsum only. This template can be easily adapted by inserting your own stories, images, branding, color, and photography. You can do better than this simply by using an email builder like It’s worth it to note that your email should contain at least 500 characters of text, since if you have less, you are quite likely to get trapped in Outlooks’ SPAM filters. What’s similar in these two email newsletters? ... Pinterest. Use this blog post as a guide rather than an article to read – I recommend saving it to your bookmarks. There are specific types of disclaimers, for contracts, security, confidentiality, etc. Believe me, it’s all about emotions. Information that is required in the CAN-SPAM email footer is the company name, company street address, city, state and the unsubscribe link. This free newsletter template download includes two stylish color schemes, a newspaper-inspired design and a clean, simple layout. Fashion E-Mail Newsletter Template. Multipurpose Newsletter v.03 Preview ... Pinterest. It helps if you study the layouts of existing newsletters to get an understanding of how the code and layouts work. Welcome email template, 02. I looked for A/B tests that can really prove how can animated GIFs improve email revenue, and found the below case study on ... You may share on blog posts and Pinterest with direct links to this site. If you want to design images with custom overlaid text, for example, you can use a tool like, which already includes a bunch of great images, fonts, and responsive layouts that you can easily repurpose for your use case. Just because you have a beautiful call to action button in your email, it doesn’t mean that everybody will click there. If you have properly-coded responsive email newsletter and either an email builder or ESP that supports the addition of the preview text, you can get rid of the preheader without problems. Log in. Log in. Focus and hierarchy – Present the most important action you want your subscribers to make on the very top and include the rest right under. It’s quite a long newsletter indeed, but it’s definitely attractive to the eye and easy to consume. But their days are numbered — even if they are still successful to some extent. Let’s take a look at another beautiful newsletter from Really Good Emails. I tested this newsletter, and it fell apart in Outlook 2007, 2010, 2013, 2016, and even in Gmail. But there are fewer and fewer trendy-looking newsletters which would choose the safe way. Open a Newsletter Design. Their email design team must be full of smart people, since they went this route instead of exactly replicating their website’s look and feel (which includes huge background images and overlaid texts). Today. My idea of a well put together outfit is a pair of 11-inch Dickies and a Star Wars T-shirt. Don’t take them as good examples for your next email or web design project. If you are not clear enough and they can’t remember you, your email can be easily marked as SPAM. Read our beginner’s guide to working with images in InDesign. Tookapic has a different approach to their footer. Source: Hawaiian Airlines, People tend to close, delete an email or even unsubscribe from your list if your newsletter doesn’t show as expected on mobile. Now it’s time to take action and spice up your newsletter designs. Yes, you heard it properly. It takes a small real estate from the screen (on laptop and tablet) but has to be reduced in number on mobile. CEO / Co-founder @ &, Designed by Elegant Themes | Powered by WordPress. Before you start your next newsletter design, come up with a detailed email design guide, for your own sake. They reduced the number of menu elements on mobile & creative newsletter template has a and! Colors can do better than this simply by using an email like this in a recent survey. Can learn if you ’ ll notice when you first open the version! 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