With the space crunch, modern retailers have learnt how to use every inch of the floor constructively. Being aware of emerging or continuing trends is a vital part of staying on top of the game. As PR and marketing professionals, it is always important for us to have our eyes on the horizon and predict what upcoming trends will be. 3. mpesa, airtel money and equitel. With advancements in technology and ever-changing customer demands, the retail industry is evolving at a rapid pace. Businesses should analyze all fads and trends carefully. Social media grow up. We couldnâ t do it without technology. In recent years, we’ve seen more and more brands taking strong stands on social issues, no matter the potential backlash. & TECH. In recent years, many social influencers have been earning big money from branded and sponsored content, but the big question has been whether they’re worth the investment. And, as the behaviour of the consumer changes, with it, changes the traditional marketing trends. Challenge #5 Latest Marketing Trends: Times are changing and so is marketing, so it’s important to stay up-to-date on the latest marketing trends. John has a unique way of … Metrics mature-this is the ability to measure every click, tweet and page view and is both a blessing and a curse and is used to gage a company’s performance. – Gabrielle Sirois, writer/editor for Platform Magazine. The Affordable Care Act. e-marketing to search for more customers. With so many factors in play and new platforms and technologies springing up, many industry pros are wondering what to expect. Save my name, email, and website in this browser for the next time I comment. Required fields are marked *. Copyright 2020 Lawrence Ragan Communications, Inc. https://www.marketing-interactive.com/74-of-consumers-wouldnt-care-if-brands-disappeared-from-their-lives/, Why CEOs botch media interviews—and ways you can help them, Netflix apologizes for film’s promo image, Estée Lauder to lay off up to 2,000 employees; Airbnb bans parties, Securing national TV coverage for brands that aren’t household names, Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving, Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all. In recent years, both augmented reality (AR) and virtual reality (VR) have become massively popular and are emerging as top trends in marketing. 6 Emerging Trends in Retail for 2019 and Why They Matter. Expect to see more micro-influencers being favored over macro-influencers. Unlike grandstanding, which connotes being gimmicky, brandstanding stems from deep, authentic values shared by an organization and its consumers. Brand managers are getting smart about verifying influencers and tracking ROI, and they’re adjusting their media mix accordingly. Forward-thinking retailers are using social media to communicate with the consumers. Emerging Trends In Marketing 3. Businesses will begin using chatbots to build deeper relationships with their customer base. Trying to predict the future is always a risky thing to do; most of us are terrible at it. Mobile Application. Startups and other small businesses sometimes run out of coworking spaces instead of a traditional office, and the increased availability of telecommuting and remote work allows teams to collaborate across the country or around the world. 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